Pa\u017e\u012fstu Phil\u0105 Knight\u0105 nuo vaikyst\u0117s, bet tikrai susipa\u017einau su juo tik atsivert\u0119s \u0161i\u0105 gra\u017ei\u0105, sukre\u010dian\u010di\u0105, intymi\u0105 knyg\u0105. Taip pat ir su Nike. Did\u017eiavausi d\u0117v\u0117damas jos sportin\u0119 aprang\u0105 ir avalyn\u0119, tik nesupratau, kokia nuostabi atradim\u0173, i\u0161likimo ir triumfo saga slypi u\u017e kiekvieno \u0161uoro. Atviri, linksmi, pilni \u012ftampos, gra\u017eiai para\u0161yti \u2013 tai memuarai tiems, kurie myli sport\u0105, bet pirmiausia tai knyga \u017emon\u0117ms, m\u0117gstantiems skaityti memuarus.<\/em><\/p>\n Andre Agassi<\/p>\n Nike \u012fk\u016br\u0117jo Philo Knighto memuaruose glaud\u017eiai susipina asmenin\u0117s mintys, patirtys ir \u012fvairiausios verslo pasaulio subtilyb\u0117s, ta\u010diau \u010dia nerasite konkretaus atsakymo, k\u0105 reik\u0117t\u0173 daryti, kad beproti\u0161ka id\u0117ja tapt\u0173 s\u0117km\u0117s istorija. Prisiminim\u0173 skaitytojas ilgainiui supranta, jog Nike \u2013 ne tik sporto preki\u0173 gamybos \u012fmon\u0117. Tai gyvenimo b\u016bdas, i\u0161skirtinis m\u0105stymas, pergali\u0173 siekimas ir noras b\u016bti geresniam, nei buvai vakar. Kiekvienas \u017emogus \u010dia ras \u012fkv\u0117pimo ir motyvacijos siekti u\u017esibr\u0117\u017et\u0173 tiksl\u0173, nebijoti kylan\u010di\u0173 trikd\u017ei\u0173. O juk kartais kelias \u012f s\u0117km\u0119 prasideda b\u016btent nuo nedidelio padr\u0105sinimo, gal ir visai neatsitiktinai sutampan\u010dio su Nike \u0161\u016bkiu: Just Do It.<\/em><\/p>\n Airin\u0117 Pal\u0161yt\u0117<\/p>","protected":false},"excerpt":{"rendered":" 1963-iaisiais su 50 doleri\u0173 pradiniu kapitalu \u012fkurtos kompanijos metin\u0117s pajamos buvo 8 t\u016bkstan\u010diai doleri\u0173, \u0161iandien siekia 30 milijard\u0173. NIKE \u017eenkliukas \u2013 \u0161uoras \u2013 visame pasaulyje yra labiausiai atpa\u017e\u012fstamas prek\u0117s \u017eenklas. Kompanijos s\u0117km\u0117 studijuojama presti\u017einiuose pasaulio universitetuose ir pripa\u017e\u012fstama, jog tai ne tik verslas \u2013 tai kult\u016bra. Ta\u010diau jos k\u016br\u0117jas, keturis de\u0161imtme\u010dius patikimai kompanij\u0105 vald\u0119s Philas Knightas, sugeb\u0117jo i\u0161likti m\u012fsle. Jeigu ne vienas filmas, \u0161iandien grei\u010diausiai netur\u0117tume \u0161i\u0173 atvir\u0173, necenz\u016bruot\u0173, su gera humoro doze ir be pasip\u016btimo para\u0161yt\u0173 prisiminim\u0173 \u2013 istorijos apie tai, koks impulsas st\u016bm\u0117 aistring\u0105 b\u0117gik\u0105 \u012fkurti dinami\u0161k\u0105, i\u0161\u0161\u016bki\u0173 nebijan\u010di\u0105 kompanij\u0105. Pasakojimo, su kokiomis siaubingomis kli\u016btimis jam teko susidurti, kaip jis i\u0161liko spaud\u017eiamas negailesting\u0173 var\u017eov\u0173 ir kaip sub\u016br\u0117 i\u0161tikim\u0173 kv\u0117\u0161\u0173<\/em> \u0161utv\u0119, kuri kartu su juo per nakt\u012f tapo milijonieriais.<\/p>\n Bat\u0173 vilkas<\/em> \u2013 tai knyga apie tik\u0117jim\u0105 beproti\u0161ka id\u0117ja ir ne\u012fveikiama sporto galia.<\/p>","protected":false},"featured_media":1810,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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